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Target: Imagineear
Investor: Ashridge Capital
Type of deal: Fundraise
Sector: Visitor Experience
Value: £4.15m
Date: September 2024
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Buzzacott advised Imagineear Limited, a global provider of multimedia solutions for enhancing visitor experiences, on its investment from Ashridge Capital.
The transaction team was made up of Matthew Katz, Sriram Ainkaran and Poppy McMullan. The tax team was made up of Tony Dillow, Jessica Beera and Catriona Soden.
Imagineear is a leading provider of innovative multimedia solutions for visitor attractions, museums, galleries, cultural and travelling exhibitions, heritage sites as well as sports clubs and stadia worldwide. Specialising in creating engaging, on-site visitor experiences. The company offers bespoke guides, interactive content, and hardware to enhance storytelling and learning.
Ashridge Capital is a private equity firm, founded in 2009, specialising in backing ambitious businesses across the healthcare, leisure, retail, IT, and outsourcing sectors.
One of the key challenges we faced was balancing the interests of multiple stakeholders, including the incoming investor. To address this, we maintained strong, consistent communication with all parties. Although this led to some difficult conversations, our proactive approach helped us navigate these challenges by ensuring everyone’s concerns were heard and addressed. By fostering open dialogue, we were able to mitigate risks and ultimately construct a deal that worked for all stakeholders.
"I and the Imagineear team enjoyed working with Matt, Sriram and Poppy and we are delighted with the investment deal that Buzzacott helped us to shape in the course of a transaction that required tact and considerable patience. They were good to their word throughout and the result is an excellent one for Imagineear."
Andrew Nugée, CEO of Imagineear
"It was a pleasure to work with the Buzzacott Corporate Finance team on this transaction. Matt, Sriram, and Poppy demonstrated professionalism and expertise throughout the process and played a key role in crafting a deal that aligned with the best interests of Imagineear and Ashridge Capital. I hope this will be the first of many transactions with the team."
David Sherratt, Founder and CEO of Ashridge Capital
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